Hugh duberly biography
Hugh Dubberly
COVIC: Collecting Visualizations of COVID-19 to Outline a Space of Possibilities
Design Issues, 2022
Collecting in the Time of Coronavirus The COVID-19 pandemic and its ill effects began in China in... more Collecting in the Time of Coronavirus The COVID-19 pandemic and its ill effects began in China in January 2020 and spread throughout the world by March 2020. As this occurred, there was a sudden rise in data visualizations, in print and online, trying to communicate a new phenomenon. We had some awareness that a new infectious disease could be dangerous, but no one was prepared for a potentially fatal infectious disease spreading around the world in a matter of weeks. The global impact of COVID-19 surprised everyone, and we became fascinated by how this collective surprise was producing visualizations. The internet made COVID-19 visualizations from around the world instantly available. That ubiquity combined with several pre-pandemic factors-easy access to data visualization software packages, the rising popularity of data journalism, the ability to share images on social media-motivated and enabled our collecting activity. Suddenly maps and charts were everywhere, like postage stamps being published in many countries, all serving a common function. Each visualization communicated some local or global aspect of the pandemic on a particular day to a specific audience. The maps, charts, and graphs were ephemeral by nature, templates that were refilled each day to communicate current data or yesterday's news. Each visualization served its function, caught a reader's attention, integrated with a text, invited a reader to click and scroll, and then was gone (see Figure 1). 1 Why collect COVID-19 visualizations at all? Once collected, each image is no longer critical information or a call to action. It becomes history, like a recruitment poster for a war your grandfather may have fought in. Why copy and classify these things? Would anyon
Dubberly Design Office (DDO) is focused on making hardware, software, and services easier to use.
Our practice is also known for excellence in information design, especially for using concept maps to represent complex topics and processes from Java and the Internet Domain Name System (DNS) to Heart Attacks and Play. We like making complex information clear and seek out complex projects.
The core of our practice is interaction design—working out the steps by which a person accomplishes a task. Tasks often involve using tools. Thus interaction design is a form of product design and part of the larger product development process.
Increasingly tools are one of several “touch points” along a larger journey in which a customer interacts with a service. Thus interaction design is also a form of service design and part of the larger brand development process.
We approach our work from a human-centered perspective, putting people at the heart of the design process. We try to structure engagements so that we talk to the people who will use the products and services we design. In the process, we conduct in-field observations, one-on-one interviews, and usability studies. We look for ways a product or service can improve conversations.
We also believe good design—like good writing—is a result of editing and revising. We believe in rapid prototyping, making a quick approximation, seeing how it works, and revising it—going through the process as many times as possible and involving users as frequently as we can.
We are particularly interested in integrated systems of hardware, software, networked applications, and human services. We believe differentiation and value come from software and services—and their integration. This pattern is playing out across a range of industries from music and other media to education, health, finance, and network management.
We are excited about a number of other emerging trends:
– Augmented Reality—blending of the web Sir Archibald Hugh DuberlyKCVO CBE (born 4 April 1942), is a British farmer, campaigner and politician. Duberly was elected as an independent local councillor for Staughton in Huntingdonshire from 1979 until 2004. During that time, Sir Hugh was President of the Country Landowners' Association, serving from 1993 to 1995. Sir Hugh was a Commissioner of the Crown Estate for seven years between 2002–09, when he was replaced by Gareth Baird. He is the President of the East of England Agricultural Society for 2015/16. Sir Hugh was appointed a Deputy Lieutenant for Cambridgeshire in 1989. He served as High Sheriff of Cambridgeshire for 1991–92. He took over from James Crowden as Lord Lieutenant of Cambridgeshire in 2003, serving in the position until 4 April 2017 upon his replacement by Julie Spence. He served on the board of trustees of the disability charity The Papworth Trust from 1992 as a member, and from 1997 as Chair, until 2012, when he retired and was replaced by Rob Hammond. He was Chairman of the Governors at Kimbolton School from 1992 to 2000. Sir Hugh was appointed a Commander of the Order of the British Empire in the 1996 Birthday Honours, and as a Knight Commander of the Royal Victorian Order in the 2015 Birthday Honours.Hugh Duberly
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Hugh Dubberly
Partner | Dubberly Design Office
Hugh Dubberly is a lead investigator on the Atlas of Caregiving Pilot. Hugh is the founder of Dubberly Design Office. DDO is a San Francisco-based consultancy that helps startups and large organizations make services and software easier to use, more effective and more fun through interaction design, information design, and systems design.
Much of DDO’s work focuses on bio-informatics, health, and wellness from designing user interfaces for a range of medical diagnostic devices (from glucometers to flow-cytometers) to patient population management systems and cell-signaling pathways databases and designing services that integrate sensors, monitoring systems, and human support. Clients also include leading technology and media companies. Hugh Dubberly previously led design and media departments at Apple and Netscape, and is a graduate of Yale (MFA) and Rhode Island School of Design (BFA).